Studying the mechanics of how these integrated experiences function for events
The term “hybrid” has been used frequently recently. But in light of the circumstances, what does it actually mean?
It’s easy to understand the definition: A hybrid event combines live and digital components and is specifically designed for each audience to provide the best possible experiences.
However, the truth is a little more nuanced than that. It’s critical to comprehend what a hybrid event is not in order to design one that supports your organization’s objectives.
A hybrid occasion is not…
-an actual livestreamed occasion
-a physical occasion with a virtual add-on
-a remote gathering with a local happy hour
A live event with on-demand material Concurrent occasions with various audiences and types of content
Every component of a hybrid event, whether it be physical or virtual, is especially created and tailored for each audience to encourage engagement and inquiry. Your in-person audience receives the high-touch VIP experience that aids in generating leads, and your online audience can effortlessly explore your material and form new connections from the comfort of their own homes.
The good news is that modern technology makes it much simpler to design a hybrid event that is just as remarkable and captivating online as it is in the actual event location.
By combining conventional audiovisual technology with virtual reality, on-demand media, and live media, it is possible to foster a sense of belonging, community, and dialogue in any setting.
Hybrid bonus: These combined events provide fresh approaches to draw attendees and engage them with your business while also gathering essential data. That is fantastic fuel for future event strategies that will enable you to improve your strategy and give audiences more value.
Hybrid events are not brand-new.
Have you ever anticipated who will win an Oscar during the Academy Awards or supported your team during the Super Bowl? You’ve actually been a hybrid event attendee, believe it or not!
Yes, attending a thrilling sporting event or a glittering awards night in person is thrilling and engrossing. But even in remote locations, individuals are sharing the experience by attending events, posting on social media, participating in polls and quizzes, entering competitions, and overall experiencing a sense of community.
However, it does show what’s possible when organisations take the time to ask, “How can we make this a great experience for remote participants? ” It doesn’t mean that your hybrid event has to be on the same scale as the Super Bowl or the Oscars (we’re guessing your budget just breathed a sigh of relief!). What will give them a sense of inclusion in the activity?
Hybrid events will continue to exist.
People will continue to have varying appetites for meeting in person, whether it be owing to safety, schedules, or travel, even though the present rise in interest in hybrid events is due to travel restrictions.
Or perhaps they’re interested in your event but not fully committed to taking the time off of work and making travel arrangements. A hybrid event Malaysia is fantastic because it gives you the chance to design a targeted experience for the industry VIPs who attend in person while simultaneously giving you the chance to design an engaging, alluring experience for the people who are still getting to know you.
In essence, a hybrid event enables you to expand your attendee funnel by providing attendees with a low-effort, low-commitment option to learn about and express interest in your company. For that reason alone, our industry has to view hybrid events as the possibility-rich future of events rather than a band-aid for a pandemic.
What do hybrid events actually look like?
Any industry and any event can benefit from hybrid events. Here are hybrid event examples :
MPI – A hybrid event sponsored by an association and featuring thought leaders in the industry aimed to appeal to both of its target audiences in unique ways. For C-level decision-makers and influencers, they designed a personal, in-person experience that allowed them to hear presentations and actively participate in discussions. In addition, they offered a behind-the-scenes “news desk” and on-demand video to provide context for the presentations and conversations for a less crucial but still significant audience.
AMD: A business desired deeper market insights before planning a product launch event. In order to view a livestream of the product launch, those who couldn’t attend in person were emailed a link to a landing page. This not only dramatically increased the number of attendees at the event as a whole and produced a pleasant, exclusive event for distant guests, but it also gave the company access to a larger and more complete set of data, enabling it to draw stronger demographic conclusions.
How can you determine if hybrid events are appropriate for you?
The easiest way to answer this question is to sit back and consider your company and what a hybrid event would entail.
Start your investigation by posing the following questions to get to the heart of the hybrid issue:
What is the purpose of your event, both physically and virtually?
Who is your target audience (both live and online) and what do they hope to get out of this event?
Do you plan to host an exhibitor expo? How about a digital exhibition space?
What about live sponsorship options, virtual sponsorship opportunities, or chances that combine both?
What makes the most sense will be obvious after completing this exercise and discussing resources and risks with your teams. And if the question “what exactly is a hybrid?” ever arises again, you’ll at least be prepared to respond!