According to the latest report by IMARC Group, titled “Electric Hair Brush Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” The global electric hair brush market size reached US$ 273.1 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 363.9 Million by 2028, exhibiting a growth rate CAGR of 4.7% during 2023-2028.
An electric hair brush represents an electronic device that is utilized for brushing, styling, and straightening hair. It is considered to be an extremely convenient, sophisticated, and efficient way of brushing hair. This device is commonly available in flat and paddle product variants. Their bristles are fabricated on a ceramic or tourmaline plate. An electric hair brush is easy to use, saves time, and is gentler on the hair than a flat iron, as it straightens the hair without reducing the volume or flattening. Consequently, it is utilized by individuals for enhanced convenience.
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Electric Hair Brush Market Trends and Drivers:
The rising consumer awareness towards personal grooming is primarily driving the electric hair brush market. Additionally, the increasing number of fashion campaigns on social media forums, such as Instagram, Facebook, YouTube, Pinterest, etc., and the escalating demand for straightened and shiny hair, especially among the millennial population, are further catalyzing the market growth. Besides this, the widespread adoption of electric hair brushes in salons and other hair care spaces and the growing occurrence of dryness, frizzy hair, and hair loss, on account of unhealthy dietary habits, are acting as significant growth-inducing factors. Moreover, extensive investments by individuals in advanced hair products, such as electric hair brushes, to maintain good hair health are positively influencing the global market. Apart from this, strategic collaborations among key market players are also stimulating the market growth. Furthermore, the introduction of product variants with time-saving and temperature-controller features is anticipated to fuel the electric hair brush market over the forecasted period.
Electric Hair Brush Market 2023-2028 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Apalus Inc
- Dafni
- Drybar LLC (Helen of Troy Limited)
- Glamfields
- Koninklijke Philips N.V.
- L’Oréal S.A.
- Panasonic Corporation
- Revlon Inc.
- Spectrum Brands Inc.
- The Conair Group Ltd.
- Vega Industries Pvt. Limited.
The report has segmented the market on the basis on region, product type, gender, distribution channel and end use.
Breakup by Product Type:
- Flat
- Round
Breakup by Gender:
- Female
- Male
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Beauty Stores
- Online Stores
- Others
Breakup by End Use:
- Household
- Commercial
Breakup by Region:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
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Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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