While SEO trends are always changing, you can count on one thing: there will always be a need for content marketing that keeps your page at the top of search engine results.
Think about it. You wouldn’t expect your website to rank high in Google if you don’t have good content—and most businesses don’t have time to create their own content. However, with the right SEO Agency Auckland by your side, you can keep growing and expanding your business in a way that’s consistent with today’s trends and tomorrow’s expectations.
In this blog post, we’ll talk about what the future of SEO might look like based on what we know now about its past and present state. But first things first:
let’s start with an explanation of what makes up an effective digital marketing campaign as well as some examples of how these tactics are applied to real-life situations!
Trend 1. Google Ads gives in to organic search
The first trend is that Google Ads will become a smaller part of search. Although it’s still the biggest platform for advertisers, it’s losing its dominance as more businesses move their campaigns to other channels like Facebook, Instagram and Amazon.
This is due to the fact that there’s more competition on these platforms, which makes it harder for businesses to stand out. So if you’re a small business owner with limited resources, it might be better for you to focus on just one or two channels instead of spreading yourself too thin.
This can be good news for SEO Agency Auckland who are able to help businesses with their organic rankings but also want to include paid advertising into their strategy.
You can expect to see more clients using your services in addition to or instead of traditional PPC management services offered by other agencies in your market area.
Trend 2. Featured snippets and zero-click results
As we move forward into the future of SEO, it’s important to keep in mind that Google is still the most popular search engine. And with that popularity comes a lot of power.
Google has been pushing featured snippets more than ever before, and they’ll continue doing so in 2023. Featured snippets are answers displayed at the top of search results when someone asks a question using their voice or keyboard input (as opposed to using keywords). They can also appear as answers on mobile searches in Google Images and News carousels.
Zero click results will become even more important as well–that means getting your website ready for zero clicks!
If you want people landing directly on your site from an organic result or paid ad, then make sure it’s optimised for these types of queries or hire SEO company nz to ensure all of your pages have title tags and meta descriptions set up properly so they show up when users do an exact match type query within those fields.”
Trend 3. E-A-T remains important
E-A-T (Expertise, Authoritativeness and Trustworthiness) remains important to search engines. The quality of content is still a top priority for search engines, as they want to show the best results to users. Google wants to help users find what they want, which means showing them relevant results above all else.
Google has made it clear that EAT factors are still important in ranking content on their platform–they have updated their guidelines several times since 2014 when Penguin 4 rolled out and began penalising low-quality sites with spammy backlinks or poor content quality. Google wants to show the best results to users.
Google has made it clear that EAT factors are still important in ranking content on their platform–they have updated their guidelines several times since 2014 when Penguin 4 rolled out and began penalising low-quality sites with spammy backlinks or poor content quality.
Trend 4. AI content overuse
AI has been around for a while, but it’s recently become more prevalent and visible. We’ve seen an increase in the use of machine learning algorithms across many industries, and SEO is no exception. Google has been using AI algorithms since 2013 and Bing has been using them since 2016.
These tools can help automate certain tasks related to search engine optimisation (SEO), such as identifying duplicate content and finding low-quality pages that need improvement or removal altogether–but they’re not a substitute for human curation or editing. They also aren’t meant to replace good design skills!
In fact, Google has expressly stated that it doesn’t use AI for creating search results. The company has also said that it doesn’t use any kind of machine learning algorithms to evaluate content quality or relevance. That means human curators still play an important role in determining the order and rankings of webpages in search engine results.
Trend 5. Entities take over keywords
The fifth and final trend is entities taking over keywords. In the past, Google has focused on keywords as the main way to rank websites. However, they’ve recently begun to move away from this model and toward one that focuses more on entities (people, places, things) rather than individual words.
This shift will have implications for SEO strategies going forward because it means you’ll need to focus more on how your content relates to real-world objects and concepts than just stuffing in as many relevant terms as possible into each piece of content you create. This is a big change for SEO company nz and will require some time to adjust to.
However, once you’ve gotten used to the new system and have figured out how it works, it should be much easier than the previous method of keyword stuffing.
Conclusion
In conclusion, we can say that we’re in for some interesting times in SEO. As artificial intelligence becomes more prevalent, it will change how people think about search engines and content creation.
The rise of entities as keywords on their own means that marketers will have to adapt their strategies accordingly–and fast! For more information, please contact top SEO Agency Auckland today and lift your google rank from bottom to top of the search engine result page.
