email marketing

segemented triggered campaigns
Business Technology

How to Scale Segmented Triggered Campaigns

Email segmentation is a crucial marketing strategy that can increase your email open rates by 203%. As per the HubSpot report, “B2B marketers who utilize segmented campaigns can witness around 760% increase in revenue.” Your targeted customers are not all the same. Some will respond to your promotional email campaigns and follow your lead magnets; […]

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