Multimedia elements are the visual showcase of our product and in most cases the element that will most capture the user’s attention. A good development of the images and videos of our online store will help to show the products in the best possible way, highlighting their key characteristics.
These points will ensure that we use our multimedia elements correctly and will help us get the most out of them.
Size matters
The results of these A/B tests show that larger product images are associated with higher conversion rates.
If we show the image of our product too small, users will not be able to get a good mental idea of it. We must make our product look as real and desirable as possible, and to do so, showing it in large images is of great help.
Add zoom
Zoom will help customers see our product in detail, explore it to their liking, and thus form a clearer idea of what it is like. The more realistic we make the customer’s perception of the product, the more we will ensure that he takes its value into account and is attracted to it.
Offer multiple images
Unless it’s a one-sided product like a movie or a book cover, our customers are going to want to see it from all possible angles, and if we provide them with the option they will be one step closer to making the purchase.
Mobile Optimization
Online shopping through mobile devices grows exponentially every year. If we fill our website with good functionalities for images but in its mobile version we only offer a low-resolution image, we will be leaving aside 50% of potential clients.
Use high-resolution images
Use high-contrast images and they should be good enough to show our product in the most attractive way possible. This is especially true for luxury products, where the perceived value of the product is of great importance to its sale.
Don’t neglect loading times
When using high-resolution images, our website may have longer loading times.
To avoid this, we must compress the images as much as possible and always consult the Google page speed tool to verify that our loading times are always within acceptable ranges.
Optimize them for SEO purposes
Our images must be optimized to improve the SEO of our website. To do this, it is necessary to put Alt tags on each image so that search engines recognize them and they can appear in image searches.
User-generated images
Images generated by other users are of great value in convincing potential customers about the quality of our product, and we should encourage them whenever possible.
Make them pinnable
Pinterest is one of the most used applications in the world to save and share images. If we make our images easy to pin with a visible button, we encourage users to share or save them, thus increasing the number of people who can see our products.
Don’t forget the videos
Videos are an ideal way to present our product. They are simpler to receive than reading a product description, and they offer a perfect opportunity to send our customers complete storytelling that helps convert into sales.
Although they require more investment and work than images, it is an excellent idea to include a video on our product page.
If you follow these tips, the multimedia resources of your e-commerce will undoubtedly help you improve your conversion rate.
